Welcome
“I think of myself as a writer. That’s my way of contributing. I design, moderate and report focus groups. I’ve done so many, for so long, that it grounds me and my thinking in the extraordinary experience of ordinary people.” - Tony Flanders
Plain and fancy thinking at reasonable rates
The more things change …
… the more things change.
A significant feature of our new reality is a serious fragmentation of meaning.
Individuals are increasingly on their own unique quest for meaning.
Who they think they are is increasingly reflected in what they buy and buy-in to.
Understanding is essential.
You have to know the meanings and motivations that shape the attitudes and behaviors of the people you are after.
Focus groups not only help focus customers …
They help focus you.
Plain and fancy thinking at reasonable rates
Plain thinking involves the common sense notion that getting to know your people … inside and out … significantly increases your chances of success.
Fancy thinking occurs in the richly complex creation of your story; engaging the human beings of your world.