About Tony Flanders
Core Competencies
* Understanding People
* Telling stories
* Experience – knowing how things work and how things work out
History
- Grew up as a child of the oil companies in Western Canada, the Northwest Territories and South America.
- Bachelor of Commerce; University of Saskatchewan; 1963
- 2nd Lieutenant; Canadian Army (Regular), Regular Officer Training Plan; 1961/63; served in Montreal; 1963/64
- Technical Writer; Alcan Aluminum; Montreal; 1964
- National Brand Marketing; Procter & Gamble; Toronto; 1965
- Broadcast and corporate communications writer; over 250 radio and television network credits; Toronto; 1966-1974
- “Beachcombers” television series writer; Vancouver; 1975
- Senior Management Consultant; Stevenson & Kellogg; Vancouver; 1976
- Senior Research Analyst; Canadian Facts; Vancouver; 1977/78
- CQ Research Corp. CEO and partner; marketing research and public opinion polling company; 1978-1990
- Flanders Group; 1991/92
- FLANDERS Research Consulting; 1993 – present
- Doctoral Studies; Faculty of Education; Simon Fraser University; Vancouver; 1995-2000
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With over forty years in marketing and media, including 30 years doing focus groups I have interviewed thousands of respondents in hundreds of studies for dozens of clients. I’ve had several clients in each of these sectors:
- advertising and media
- chemical and metal manufacturers
- consumer goods
- retail
- news and entertainment
- food and beverage
- oil an gas
- professions
- telecommunications
- technology
- tourism
- trade unions
- healthcare
- education and schools
- Federal, Provincial and Municipal governments
- social services
- environment
- law enforcement
- mental health
- transportation