Conceptual Tool Kit for Focus Groups

Focus groups are a valuable process. 

You also need a conceptual tool kit to understand and interpret what your respondents are telling you.

Top-down communications are no longer are enough.

You’ll need to engage, listen. dialogue and synthesize with a number of target groups.

Living systems - plain and fancy - with a fishy client story to illustrate.

As always - You are invited to comment; in podcast, video or text. I promise not to slit my throat if you don’t like me.