The Spectrum of Human Engagement

The meaning is in the context.

DATA

… organized is …

INFORMATION

… made meaningful is …

KNOWLEDGE

… with purpose and values is …

INTELLIGENCE

… with experience is …

WISDOM

… distilled is …

THE ART OF LEADERSHIP

The problem with much of management science is that it starts on the data end and works it’s way toward information; maybe with help, toward knowledge.

With focus groups, we start at experience and work outward both ways to int4elliegence and knowledge and to wisdom.

With a really good focus group moderator, you are getting the wisdom of the practitioner.