Working with You
Working with You
“You are the leader in your situation.
My job is to help you win.
And protect your reputation capital at all times.”
- Tony Flanders
What We Need to Know
Your leadership story – constancy of purpose and clarity of values.
Your business case – strategies and goals; struggles and achievements; programs that make a difference.
Your people and the buy-in decision – making work meaningful: inform, educate, persuade and reassure.
Your customers and the buying decision - beyond image and positioning to identification; making meaning with customers; life-cycle relationship marketing.
Your stakeholders’ expectations and commitments - managing demands and building supports: engage, listen, dialogue and synthesize.
What have I done?
CEO Studies – leadership and aligning your people, both inside and outside the organization; using focus groups, internal meetings, individual depth interviews, participant observer. Examples:
Software and internet provider founder and creative force passed away; helped remaining partner get company in shape for multi-million dollar sale; coaching, organization design, key personnel, key supplier relationships, customer relationships consistent through web, call centre and personal touch.
Construction company communications, including content creation for website, striving for ‘employer-of-choice’ HR branding, winning regional “best” awards.
CEO leadership consulting for 110-unit restaurant chain on changing customer and employee attitudes across Canada and in to the United States.
Marketing – the full array of marketing research; focus groups plus survey design and reporting as well as research consulting; focused primarily on the buying decision. Examples:
Helped with research evidence-based re-positioning of major international furniture chain from promotional seller of Swedish end-tables and lamps to marketing a North American life-style alternative.
Western Canadian development of a “super” store created around recurring household needs, selection and value.
Disaster check on drink product packaging; worked to help re-design during focus group series and re-launched with new photo packaging.
Re-launch of a failed wine re-targeting on “woman’s best friend” to create category leader.
Social Marketing – focused on the buy-in decision; bringing marketing conceptual frameworks and methods to the public sector and to non-profits. Examples:
Research development of the first AIDS education and “risk management of behavior” strategies for Provincial Ministry of Health.
Province-wide study on de-institutionalization of people suffering mental illness and the establishment of group homes in neighborhoods.
Study of 225 front-line social workers to develop public awareness campaigns.
Re-positioning a major, but declining non-profit for it’s 50th anniversary.
Professional development of teachers; 18-month study widely quoted as “The Flanders Report” in education.
Employee Engagement – policies, programs and practices for human resource management. Examples:
Recruiting and retention strategic input, media and messaging for campaigns for recruiting and retention for a major healthcare authority.
Developing and testing value-priced webclips for recruiting campaigns for a number of clients.
Performance studies on employee satisfaction on contracted out services.
Orientation program development for both private and public sector clients.
Helping to realize “value propositions” through programs that make a difference to employees and to customers/clients.
Issue Management – Strategic input to positions and campaigns regarding major public debates. Examples:
Federal government studies on fish and water allocations.
De-regulation studies on public perceptions and preferences regarding telecommunications and electricity market restructuring; campaign development.
Public sector management-union bargaining around public demands and supports.
Organizational hostile take-over battle.
Zoning issues regarding land use and development.